Posts tagged "branding"

When you can't outspend your competition, you have to outsmart them, says behavioural science expert Dan Monheit.

Well-known cheese product Coon Cheese will be known Cheer Cheese from July, after a six month-long search for a new name.

How can you align a social media content strategy, your tactics, and everyday brand conversation with your business goals?

There’s one area that cannot be entirely outsourced or delegated by a boss, and that is brand, communications and marketing.

Your potential customers will zone out if you don't make them feel anything. Here are three ways to evoke emotion through your brand.

Bunsters' flagship Shit the Bed Hot Sauce has picked up something of a cult following, but that takes more than a funny name, says founder Renae Bunster

Botched is the best word to describe the roll-out of the new Australia Unlimited logo. But the logo was never the problem that needed solving, writes Michel Hogan.

As with any negative situation, it makes sense to look for the silver lining and as best as possible learn the lessons the experience offered. Lockdown taught us a lot about personal branding.

The decline of Target can teach other businesses with multiple brands what not to do. And a key lesson is to never abandon a successful marketing strategy.

As the COVID-19 crisis continues, people will be spending more time on LinkedIn seeking to contribute and engage from their own needs and perspectives.

No Pong has built a multi-million dollar business convincing Australians to ditch products they've been using daily for years - here's how.

Are you ready to start putting your true self out there? There are three counter-intuitive laws of personal branding that will help you stand out.