Planning an April Fools’ Day prank? You probably shouldn’t
It bewilders me why organisations without a funny bone feel like they can come from nowhere and stick the landing at the start of April, writes Michel Hogan.
Why the Adore Beauty and 7-Eleven coffee scrub collaboration is a genius marketing play
The coffee scrub collaboration between retailer Adore Beauty and 7-Eleven is surprising and delighting consumers. Here's why it works.
For real life! Airbnb’s Bluey house is pure marketing magic
Bluey is all about play. Airbnb is all about dreaming. So there’s a natural fit between what the show’s characters demonstrate to kids and what Airbnb has manifested in the colourful Queensland property.
Changing its name won’t solve Facebook’s image problems
Changing the corporate name is a go-to move for companies when the going gets tough. It also rarely works.
No one ever made a ‘best of’ brand list by following what others do
There might be lessons you can take from what other brands do and how they do it. But only you can figure out what you stand for.
Foldy: The tale of a side table, thousands of Instagram fans, and a design brand willing to share
At 9pm on a Friday night in July, when millions of Australians were at home under lockdown, a fierce battle was playing out… over the name of a side table.
Why are Woolworths and Coles Australia’s most trusted brands?
A new report shows Woolworths and Coles are Australia's most trusted brands. So what can SMEs do to emulate the supermarkets' success within their own businesses?
Victoria’s Secret has new angels, but will women buy what they’re selling?
The new Victoria's Secret has athletes, activists, and actors wearing more modest garments. Will it work?
The branding secrets behind booze-free beer business Heaps Normal
Heaps Normal is an alcohol-free beer brand. But take one look at the ads, the socials and the community, and it’s clear this is more than another option for the designated driver.
Keep your brand vision sharp: Five things you shouldn’t outsource
By adding a few crucial skills, you can better quality control your growth. This piece shows you what you need, and where to learn it.
‘You can’t borrow prestige’: Why MSCHF and Lil Nas X’s use of the Nike trademark was “lazy and rude”
Last week, a judge upheld a lawsuit to stop MSCHF Product Studio from using Nike's trademark swoosh and forced the recall of all the sneakers.
My biggest mistake: Vince Lebon, founder of Rollie Nation
As a leader, you can’t assume those working for you know what you’re thinking, or the direction you want your business to go in. How can you get your business back to its original culture after a lack of clear brand guidelines leads to unwanted change as it grows?
