A friend described the following scenario to me via email.
A business he advises keeps getting distracted by new opportunities before the…
A friend described the following scenario to me via email.
A business he advises keeps getting distracted by new opportunities before the…
“The enemy of clarity is insincerity” is a great line. I wish I could claim authorship of it, but it comes paraphrased from a quote by G…
Businesses must learn to adapt to new economic environments and must roll out products as quickly as possible in order to make their brands …
A new real estate agent has recently opened in my home state of Tasmania called Buzz Property. Their logo/branding and photos are super-hero…
Dear Aunty B, I am a mum and an entrepreneur and have turned my name into my brand. The problem is I am getting married and my h…
The changing nature of Australian consumer behaviour has been highlighted again by new figures showing sales of beer – the great Australia…
Yes! Okay, well that would make for a very boring blog entry, so here are some reasons why I think you need to keep things consistent for yo…
Before I talk about my topic for this week, I have a note for anyone who reads my blogs regularly – as of next week it will have a new name …
I have to say I am a very late convert into making movies about my brand for YouTube – literally I put my first one up yesterday. But no…
If I see one more industry babble, jargonistic “positioning” statement crafted to “speak to our audience” I think I might just have to shred…
The iconic Esky brand has been sold to US-based outdoor equipment company Coleman, which intends to push the product outside of Australia’s …
In working with business owners across many industries, one thing becomes very clear – that those who take the time to think and consult wit…
