“I am not absent-minded. It is the presence of mind that makes me unaware of everything else.” – G.K. Chesterton. Flooded with impr…
“I am not absent-minded. It is the presence of mind that makes me unaware of everything else.” – G.K. Chesterton. Flooded with impr…
Hunting for the latest and greatest in fashion retail on this month’s European retail tour, I came across an example that made me think abo…
Every one of us is unique. Successful marketing increasingly means being able to cater to this fact. Whilst the flood of customer data t…
I was up in Karratha, Western Australia last week at the kind invitation of the local business network and chamber of commerce. It was g…
I chose a name for my business and did all my marketing material, advertising, etc. I now hate it and have had it pointed out to me that it …
This week, I would like to explore the psychology behind the colour cue orange, its use in the retail environment and why it is a good colou…
Barrett’s head of sales strategy, Peter Finkelstein, contemplates the power of salespeople to be brand leaders: In the last 40 years the…
Too many organisations have become stuck in the “delight” fly trap. It bears repeating – customer satisfaction and loyalty are a fu…
Last week at the QR National annual meeting, shareholders voted to support the change of the corporation’s name to … wait for it.
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Aurizon is a nearly perfect example of all that can go wrong with a rebranding. The new name was today voted on, and passed, by the sharehol…
What happened to Darrell Lea could happen to Australia. It made the same mistakes Australia is in danger of making. Darrell Lea could ne…
I was part of a panel asked to present on our top productivity tips yesterday. Often we don’t really know what we do that keeps us product…
