Want to enhance your company’s reputation? This method can help
This extract from 'Enhance your reputation' introduces us to the BrandCred Method — a strategic brand alignment blueprint for building brand credibility and fostering trust.
Why the founders of Who Gives A Crap want you to have a Good Time in the bathroom
After more than two years of development, the founders of Who Gives a Crap launched the Good Time range of shampoo, conditioner and body bars last month.
Patagonia’s next act: Make Earth its only shareholder
Last week, Patagonia founder Yvon Chouinard announced his family was giving the whole company to planet Earth.
Sustainable business and the path to taking your relationship with customers beyond the point of purchase
Smart50 Awards guest judge Michel Hogan talks sustainable business and how companies can get it right.
What businesses can learn about branding and culture from this offshore drilling PR misfire
A great business idea or strategy that’s poorly designed or doesn’t pull on a cultural thread won’t fly.
Want a successful influencer marketing strategy? Follow these three steps
Planning and executing your influencer marketing strategy isn’t always easy, but it can grow your business exponentially when done correctly.
How brands can appeal to Gen Sober, as non-alcoholic options prove to be more than a fad
Dry July may be over, but for many Aussies ditching the bottle is no longer a once-a-year pledge.
Australian tech companies must build their brand identity to connect with people — or risk hindering their potential
Australia's tech scaleups and ASX-listed tech brands are limiting their potential for success by prioritising product and function rather than building brands that connect with people.
What not to do in marketing, from an award-winning marketing strategist
Mia Fileman is an award-winning marketing strategist, but everybody makes mistakes.
The Kid Laroi, Stranger Things and World Rugby: Five unlikely post-pandemic brand collaborations
Collaborations, partnerships and experiences are three strategies companies have used this year to make themselves stand out. Here are five examples for you to learn from.
My biggest mistake: Aaron Smith, founder of KX Pilates
In the early days of KX Pilates, Aaron Smith let his enterprising spirit get the better of him — using an influx of franchisee cash to jump on some hot new trends.
Gen Z consumers are willing to pay more for products matching their “purpose”, according to a new CommBank report
The new CommBank report states 53% of surveyed consumers are willing to pay more than usual for goods and services that come from "purpose-led" businesses.
