Australian electricity retailer Powershop has been forced to remove an ad featuring a likeness to Star Wars character Darth Vader, following…
Australian electricity retailer Powershop has been forced to remove an ad featuring a likeness to Star Wars character Darth Vader, following…
There are situations that are just bad news for your business and brand. These situations include individuals, websites, events, companies a…
Iconic Australian brands Hard Yakka, King Gee and Stubbies have found a new home, with retail conglomerate Wesfarmers agreeing to pay $180 m…
Name: Alicia Beachley Company: April5 Based: Manly, NSW In 1998, Alicia Beachley was working at one of Australia’s largest PR agencies, Ha…
The keeping of a promise is in the making. But even knowing that, it’s easy to be cavalier about making promises, I know I’m guilty of i…
It could be said that reputation is what they say about you when you leave the room. I’ve also heard reputation often used as a de facto f…
The implosion of Qantas this week seems to have made plenty of people nostalgic. There was barely an article that didn’t make some mention…
The rivalry between two branded groups escalates as one increases its market share and range of services at the expense of the other. Anothe…
Global store sales in 2012 were approximately $12 trillion, and that’s a lot of cash. American retail sales make up 21% of this global …
There is a never-ending cycle of social media performance charts, using dubious metrics, to qualify ‘the most engaged brands’. Socia…
It’s hard to have had a conversation recently without it inevitably turning to the Essendon supplements saga. I’m a Carlton supporte…
A couple of weeks ago when writing about loyalty starting on the inside of an organisation, I noted that a key element in building loyalty w…
