The idea that you can change a brand by changing a name and logo returned to the headlines last week (did it ever really go away?), with the…
The idea that you can change a brand by changing a name and logo returned to the headlines last week (did it ever really go away?), with the…
All business owners know reputation is life or death, but a recent ranking of the companies Aussies hold in the highest regard has revealed …
When French luxury designer Balenciaga released its new “Arena Extra-Large Shopper Tote” at Milan Fashion Week earlier this month, the inte…
The Easter long weekend is one of the few times customers accustomed to always-available retail opportunities have to grapple with restricte…
Discount supermarket chain has overhauled its branding and will roll out a redesigned logo this year, and while it’s keen to promote its new…
Dimension Six. That’s the name founder Phil Knight was pushing before ‘Nike’ was chosen at the last minute.
‘Nike’ had come to …
Just being different is all a bit ho-hum. Different isn’t even all that hard. Change a couple of things, and you’re different. Me being …
Discount supermarket giant Aldi has sparked fierce shopper competition with a callout for new members for its popular “testers club” and whi…
Staying true to a “brand personality” that has been developed over 70 years will help Sportsgirl apart from the wave of international fashio…
Smart50 alumnus Adore Beauty has bought back the 25% business stake it sold to Woolworths in 2015 for an undisclosed sum, with founder Kate…
Hardware giant Bunnings Warehouse has released the first advertisements for its new UK store, and while Australian shoppers are baffled by B…
The Australian government agency for intellectual property rights has teamed up with a Queensland startup to launch a “world-first” trademar…
