Vinomofo, Canva and SafetyCulture have become iconic Australian startup names, yet the path to deciding on a great name hasn’t always been s…
Vinomofo, Canva and SafetyCulture have become iconic Australian startup names, yet the path to deciding on a great name hasn’t always been s…
The managing director and founder of lingerie brand Honey Birdette has acknowledged the much-discussed brand is “polarising”, but has di…
Shoppers have reacted with both delight and confusion over a 25-minute long product explainer video created by the US arm of furniture giant…
Supermarket giant Coles has sparked the ire of vegans and shoppers with dietary requirements, amid claims the formula for supermarket’s ‘Co…
Proving traction and showcasing a great product are crucial to securing investment, but a startup’s name can also dramatically influence a…
While brand might be everything for businesses trying to get noticed in the perilous modern retail landscape, one e-commerce startup fresh o…
Luxury smartphone manufacturer Vertu is reportedly shutting down its UK manufacturing arm and is facing liquidation after plans to save the …
Much-loved discount retailer Kmart unveiled its 200th Australasian store in Perth last week, reports the West Australian, marking a signifi…
We live in more enlightened times when it comes to brand and while it is finally seen as more than a logo, it remains bedeviled by a project…
Proudly and unapologetically Swedish furniture brand Ikea has beaten out the likes of Bunnings, Qantas, and the ABC to land the number one s…
Internet pioneer Yahoo will soon be absorbed by Verizon Communications and known as Altaba, but for many people, the brand remains synonymou…
