Facebook, Netflix and Instagram are among the brands most positively perceived by millennials in Australia, according to the latest YouGov B…
Facebook, Netflix and Instagram are among the brands most positively perceived by millennials in Australia, according to the latest YouGov B…
I want to write about a couple of things I’ll be presenting at Pubcon; something that shows h…
The things I read always feed my thinking. In turn, it produces different ways to approach the necessary work to achieve a brand result peop…
Beauty products producer Dove has been forced to apologise and remove a Facebook campaign that showed a black model transforming into a whit…
Kasey Chambers sang, “am I not pretty enough?”, but sometimes you can be too pretty, particularly when it comes to products.
Fancy to…
For the fifth consecutive year, Apple and Google have taken out the top two positions in Interbrand’s Best Global Brands ranking, while glob…
Naming a business after yourself might seem like a good idea at the time, but there is plenty of responsibility that comes with being the fa…
The majority of Australian consumers have no problem with hanging brands out to dry when something goes wrong, even if they previously were …
By Emma Koehn and Angela Castles
Instagram hit 9 million active Australian users in August. In the brand awareness stakes, that’s a lot o…
Whether its the royals or a high profile Hollywood power couple, the product choices of the rich and famous have the power to launch a small…
European discount supermarket chain Lidl has spent the last week dealing with furious customers on social media after shoppers called the ch…
When it comes to the broader retail market, experts say discount supermarket Aldi is always watching, and an upcoming foray into the world o…
