Posts tagged "branding strategy"

While it can feel insensitive trying to sell anything during a crisis, bills still need to be paid. So how do you market your business without seeming tone deaf or self-serving? 

Strategy may not be everything you need for success, but without strategy, even the most brilliant ideas will just remain shiny thought-bubbles.

Blanding, simplification, minimalism or dumbing down for your audience? Call it what you will, it’s been gaining momentum.

Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations.

If you want a different brand result, a place to start is the whats and hows of your everyday actions and decisions — your habits.

Brand identity is the aggregation of all the little pieces that make up how your company will be perceived.

Prepare for a bigger and better 2019 by revisiting six evergreen ideas from this year that will help shape your brand in the future.

While incremental attrition of time is kryptonite for an organisation’s core values, conscious effort and habits are the sun.

Poet and philosopher David Whyte’s work “Start Close In” is a poetic instruction manual for organisations trying to achieve their brand.

Organisations lean towards "increasingly visible busyness because they lack a better way to demonstrate their value" and understanding on achieving brand.

Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.