Posts tagged "branding for a business"

Brand identity is the aggregation of all the little pieces that make up how your company will be perceived.

The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.

In July, Nestlé lost its case in the European Union to protect the four-finger shape associated with KitKat, generating discussion about shape and design.

When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.

The new must-use approach to collaboration for trending brands is licensing: a strategic mix of marketing, sales and law.

When promoting your new brand you must use structured data to help Google understand the relationship between searches and your web pages.

The Spanish brand, the gold star of Estrella, has used storytelling to antagonise its fierce rival and market leader in Amsterdam, the red star of Heineken.

Your brand.  It’s important.  But brand positioning is often the first ‘fail’ people make when entering into the business world. 

Why …