Posts tagged "branding advice"

Brands often fall into the ‘Purpose Void’, a place where an ever more informed and enquiring public relegates organisations which fail to practise what they preach.

Partnerships keep brands up to speed with changing consumer trends and a way for brands to combine their expertise to boost innovation.

What are the three big yet common mistakes that businesses make? And more importantly, how do you avoid them?

Overpromising and puffery can all too quickly flip into a mosh pit of self-delusion and fraud.

By harnessing a popular TikTok trend, celebrity appeal and the nostalgia of both brands the collaboration honours the history and values of both brands. A key ingredient in any delicious collaboration. 

A look inside Planet 13, the biggest dispensary in the world, and how it sanitised cannabis with the power of marketing and convenience.

Here are five simple, practical ways to leverage your brand and create meaningful habits for competitive advantage against the bigger players.

Start doing these simple things today and over the next year and watch the value stored in your brand overflow.

This extract from 'Enhance your reputation' introduces us to the BrandCred Method — a strategic brand alignment blueprint for building brand credibility and fostering trust.

Smart50 Awards guest judge Michel Hogan talks sustainable business and how companies can get it right.

It bewilders me why organisations without a funny bone feel like they can come from nowhere and stick the landing at the start of April, writes Michel Hogan.

Zotts and Co founder Kristen Zotti helps explain what businesses can do when they go viral for the wrong reasons and attract criticism online.