Well first up, if you haven’t already, you need to apologise. By admitting that you stuffed up, the client might feel a tiny bit better …
Well first up, if you haven’t already, you need to apologise. By admitting that you stuffed up, the client might feel a tiny bit better …
Employer branding does not mean sticking a uniform on your people and having them parade around wearing your logo. It is not about promot…
We invest much of ourselves, our time, our energy and our expectations, in our work. It is for many the way we define ourselves. One of t…
I was going to write about the “identity of work” this week, but all that changed this morning when I picked up my paper to see the Coca-Col…
Before you make this decision I think you need to think about: What your brand stands for? What its position is in the market vs your…
I burned through a book this past week that needs to be shared. It’s called “Made to Stick” by Dan and Chip Heath. There is much in it that …
We have all heard the parable. But more and more it seems that it is brands, not emperors, who have no clothes. Is yours one of them? A…
Conspicuous consumerism might be out, but luxury brands won’t suffer mass unit losses this year. Importantly the reasons behind high…
Following last week’s article on SEO Soothsayers, Maree Harris of People Empowered kindly responded, saying she’d experienced similar frustr…
Telstra has shrugged off recent controversial service records to take the title of Australia’s most valuable brand. Brand management agency …
Dishing out pink slips will affect your business’s brand, but how much is up to you. In light of the varying actions of corporations in t…
I ended last year talking about brand, but its a topic that never gets old for me. I get lots of email newsletters from different publicatio…
