Dear Aunty B,
I am starting a new business that has global applications.
I want to build the brand around myself. Should I use my n…
Dear Aunty B,
I am starting a new business that has global applications.
I want to build the brand around myself. Should I use my n…
This all depends on how you feel about promoting yourself in relation to your business. I am personally a big advocate of it, and sinc…
Dear Aunty B,
I have just found out that the designer we engaged to develop our logo and other website images “stole” them from ano…
We can all learn a lot from the recent stupid decision made by Greenpeace here in Australia. For those who missed it, Greenpeace decide…
There are just two things standing in the way of a potential revolution in Australia’s retail sector: Melbourne’s notoriously fickle weather…
It used to be much easier to get the word out about your brand and connect with your customers. You just ran an ad, or put out a press relea…
I’ve been speaking about employee connection to an organisation – the logical connection, and the emotional connection – but brand connectio…
First of all, what do you actually want to know? Maybe you want brand awareness, or do you want to know if people think of your brand as …
A long time ago I studied accounting at Monash University (well it seems like a long time ago). When I did it I was in a small sub group …
You can probably relate to this. I was at a company’s quarterly meeting the other day and all the employees were there. It was fun, lots of …
By way of full disclosure – I work with people to help them understand and uncover things that make up their personal brands. But where I …
The internet has handed a megaphone to disaffected customers and business partners, and put them on a platform from which to broadcast the…
