Here’s a list of things you can do to help them: Make sure your store name and/or logo is clear on your signage and is easy to read;…
Here’s a list of things you can do to help them: Make sure your store name and/or logo is clear on your signage and is easy to read;…
If I could have a wish for 2010 it would go something like this: See your brand as something to be valued and honoured. As a core…
I’m getting confused about my business. I’m developing a new logo and keep getting different advice from people. What do you recommend? …
A week ago, Westpac decided to take a bigger interest rate bite than everyone expected, with the explanation that it we necessary to “recoup…
I have been working on a project over the past few weeks that has got me thinking about so-called “product brands” again. In general, I …
I am constantly perplexed by peoples assertion that you have to change or die. They make this statement like change is a choice we make or d…
Continuing on from my “(other) brand checklist” story, this week I am taking a quick view of a key brand checklist principle that is easy to…
Last week I put forward a brand checklist with a difference – focusing on the many ways you can think about brand beyond the usual marketing…
It is no surprise to anyone who knows me that the constant discussion of brand from a marketing-centric standpoint drives me around the twis…
Christmas is a scary nine weeks away, and if your company usually has a sales uplift around the holiday season then you better put your thin…
Who provides brand leadership in your organisation? For many organisations the answer to that question is “marketing”. But, for me, that’s t…
Not much makes me crazier than the misuse and abuse of the word “brand” (or more specifically in this case “rebrand”). Change the name of a …
