The circus was in town this past weekend. The Formula One Grand Prix circus that is – making its whistle stop here in Australia as it marche…
The circus was in town this past weekend. The Formula One Grand Prix circus that is – making its whistle stop here in Australia as it marche…
There are lots of things swirling around brands at the moment. Will Google pull out of China? The impact of the continuing global slowdown a…
Who wouldn’t want a customer loyalty bump of 40%? What magical marketing promotion would deliver a result like that? The quick answer is, th…
For the latest entry in the “what the hell are they thinking” brand files… Weight Watchers and McDonald’s announce a deal that will a…
Another brand survey hit the stands last week. Valuing Woolworths as Australia’s most valuable brand on a Global 500 list led by Walmart, Go…
This is going to be a long one. Customer service guarantees and their use by companies as marketing with no real consequences is a pet brand…
Are you a brand pirate? There is a bit of a trend that I have noticed. I’ll use Apple to illustrate (as they seem to get the most publi…
I had a slightly surreal moment at last night’s terrific AC/DC concert in Melbourne. There I was, standing next to my Dad (mid-50s), my …
A recent lively discussion about what vision and mission are got me thinking – with all the rhetoric out there, perhaps we need an easier wa…
Brand is first and foremost about inspiring people. And sometimes we can use a bit of extra inspiration, so I thought I would share a list o…
After a massively long and productive 2009 it is time to refresh… It is family time. As the kids are much older now, their first trip to E…
This week I’m going to talk about airlines (again). Over the holidays we have seen both Qantas and Virgin Blue check-in systems come unstuck…
