often, I get asked what I do. And when I say work with brands, people always seem to make the leap to, “Oh so you’re in marketing.” So I’ve …
often, I get asked what I do. And when I say work with brands, people always seem to make the leap to, “Oh so you’re in marketing.” So I’ve …
The Heart Foundation has been in the news this past week. The venerable organisation fighting for the ideals of health, wellbeing and freedo…
Ever thrown a pebble in the water and watched the ripples go all the way from the point of impact out to the edge? Well, like those ripp…
I was running a vision workshop last week for a group of people – many of who had never participated in one before, and the question of ex…
So my Dad said to me, “So you reckon I should order an initial stock of 10?”. I said, “It’s the 21st century. You don’t need to hold stock”….
It takes courage to build a brand. It takes courage to stand up and demand that we will do what we say, that we will keep our promises….
Seth Godin sent out a blog last week – it was short and sweet: “It’s a lot easier for an organisation to adopt new words than it is to…
In case there was any question about it at all, the recent and ongoing travails of Vodafone underline the fact that when it comes to brand, …
Let’s get the “brand” new year started right with six resolutions that will help get your brand into healthy fighting shape for whatever 201…
Welcome to the fourth annual roundup of brands good, brands bad and brands in between. Drawn from the annals of my blogs and news media acro…
“Our customers are trying to screw us.” Come on, you know you think it. There is no other rational explanation for the crazy, nefarious…
Over the years I’ve worked with many companies who try to find that magic bullet, the unique selling proposition or USP that will differenti…
