Lately, the Federal Government has been giving us all an abject lesson in how not to frame your messages. But what is framing? Thomas F…
Lately, the Federal Government has been giving us all an abject lesson in how not to frame your messages. But what is framing? Thomas F…
The Mitre 10 hardware store franchise has failed to stop Woolworths from rolling out its Masters hardware stores, with a Victorian court rej…
If the last few weeks have taught us anything, it is to be careful who you outsource or subcontract any pieces of your business to. New…
Discipline is a fairly unsexy concept, and possibly no more so than in connection with brand (much more fun to think about the creative poss…
Melbourne’s train operator Metro Trains was this week recognised as having the most dissatisfied rail customers in Australia – not a good re…
Simplifying something isn’t all that hard. Getting clarity can take work. Doing both requires time and effort, which few brands can be bot…
There is a lot of talk around these days about sustainability, and it’s a term I have used more than once about brands. I was reminded on …
Multiple articles in the past week have talked about increased emphasis on customer service, and while I applaud any sentiment that improves…
I once read that the marketing director for a major UK public company had defined the company’s brand as being like “a promise kept…
When I wrote about the renaming of Virgin Australia a few weeks ago, I was using it as an example of what I think is a term people use far t…
More often than not “customer service” is the definition of insanity, or at the very least extreme frustration. I must have been born un…
It’s no secret that I’m not a huge fan of Jetstar. And this week saw yet another reason that just reinforces my lack of desire to step f…
