My blog last week got quite a few comments with a bit of a discussion around what my position was on Qantas’ actions around the lock out. Ju…
My blog last week got quite a few comments with a bit of a discussion around what my position was on Qantas’ actions around the lock out. Ju…
I was presenting this past week at an SME event and also on the bill was a trademark and IP lawyer. There was lots of great, useful informat…
I’m currently reading Steven Johnson’s Where Good Ideas Come From and one of the ideas he talks about he calls the adjacent possible. He des…
There is no need to tack the word “brand” onto everything that moves. When talking about recognition of a company or it’s logo, there i…
There are thousands of articles and blog posts and books and speeches that don’t agree with me, who put brand firmly under the wide umbrella…
Pricing is a complicated “art”. As anyone scratching their heads over the mysteries of an airline price that can vary by hundreds of dollars…
Spring has sprung and what better time to chase out the cobwebs and dust off your brand. 2011 is disappearing faster than a rabbit down a ho…
Before you continue reading, I have a confession. I love the Apple brand, so if the mention of Apple and Steve Jobs makes you gnash your tee…
Reputation is one of the most valuable assets of any business and a key indicator of the strength of a brand. Inc Magazine highlighted…
There are plenty of things that brand is not (only). Pity is that the not (only) things are the ones that take up the lions share of time, e…
Twice over the past couple of weeks I’ve been asked to comment on failed and aborted legal action by brands with regards to protecting their…
Surfwear company Mambo has dropped its bid to stop the son of native title campaigner Eddie Mabo from trademarking his family name to start …
