The purpose of the brand is to convey information to the customer about the products or services covered by the brand. Brands, whether th…
The purpose of the brand is to convey information to the customer about the products or services covered by the brand. Brands, whether th…
I know many of you are regular readers of this blog and I’ve been lucky enough to meet some of you in person, so I’ve got a question for…
This article first appeared June 7, 2011. There is a lot of talk around these days about sustainability, and it’s a term I have used more th…
This article first appeared May 10, 2011. This past week saw the launch of Virgin Australia. Complete with Richard Branson on hand, this wa…
Welcome to the fifth annual roundup of brand good, brand ugly and brands that should hang their heads in shame. It might just be my state of…
In the continuing discussion about “Bob” one of the key differences deserves more airtime – the role of the customer. In the list la…
Can your business be trusted? Establishing your business as trustworthy might be more important than you think, particularly given that cons…
Following on from last week’s edition, the search for a new word for brand continues, we’ve dubbed it “Bob”. But whatever it is called there…
There has been quite a bit of press lately about the rise of private labels (house brands) in Australian supermarkets like Coles and Woolwor…
I wrote a manifesto a few years ago – it was called “We need a new word for brand.” Back then the title was a ruse, a way to lead into…
Because I have a bit of a different view about brand, I often run into the “but that’s not what is considered to be best practice so you mus…
I read a lot and sometimes I read business books. The ones that I most enjoy just tell me the story of what they did and why. I just finishe…
