Posts tagged "brand"

There’s one area that cannot be entirely outsourced or delegated by a boss, and that is brand, communications and marketing.

Small businesses can learn an important lesson from the latest social media campaign to boycott Woolworths: years of goodwill and accomplishment can erode in an instant.

When it comes to recruitment and retention, a strong employer brand is one of your organisation's most important assets.

Your potential customers will zone out if you don't make them feel anything. Here are three ways to evoke emotion through your brand.

Melbourne entrepreneur Vince Lebon has grown Rollie Nation from a market stall in South Melbourne to a global shoe brand with a cult following. Here's what he learnt along the way.

COVID-19 has forced many businesses to change their business model in order to survive.

Those changes may be beneficial in the short-term…

Here are seven tips to make e-commerce work for your small business, including how to optimise your website, grow your customer base and keep them engaged.

Australian social enterprise Who Gives a Crap has been able to donate $5.85 million to charities because it has kept its promises, says Michel Hogan.

Target's decline to Kmart was inevitable: risky branding confused shoppers, and the COVID-19 pandemic was the final nail in the coffin.

Prepare your brand for a stronger future
Responding to a crisis like COVID-19 is a uniquely challenging situation. Limited information and …

Brand loyalty is a lucrative thing to achieve. But for many small business owners, getting customers through the door is the biggest hurdle they’ll face.

Here are four reasons why it is wise to spend a little time and money, early on, to get your business' brand right.