I’m going to make it short and sweet this week. I’ve recently had a number of conversations with people where my brand advice to them ended …
I’m going to make it short and sweet this week. I’ve recently had a number of conversations with people where my brand advice to them ended …
Something strange happened last year. Metro Trains, who are not especially known for effective communications, decided (were convinced) to m…
It’s coming up to the big daddy Hallmark holiday of the year, Valentine’s Day, so it seemed appropriate to share some love. Last week I …
Last year I did a feature on SME brands that I like and got such great feedback I decided to make it a monthly thing. It’s easy to look …
They say imitation is the greatest form of flattery right? Heck – I even talk about the concept of “Rip off, expand and duplicate” in one …
Now, a little more than two weeks since its launch, you might know Vine, the latest social media app in Twitter’s stable, as “that GIF porn …
In the 2012 Interbrand survey of world’s most valuable brands three of the top 10 have been around for more than 100 years each; three for m…
Subway is famous for their “foot-long sub”. It is one of the promises the brand stands on. They have talked about their “foot-long subs” for…
It probably seemed like a good idea at the time. A clever hashtag. A tweet. And then faster than you can say RT it all comes unstuck. I a…
Welcome to 2013. Playing a bit of email catch-up over the past few days I came across an article from Inc. magazine. While not directly rel…
A high-level executive of a fast food company openly discusses his disapproval of gay marriage in two interviews. The comments spark protest…
I was talking at a Churchill Club event this past week around brand and one of the key messages I had for the audience was that while brand …
