You have somewhere between 0.5 and 7 seconds* to convince your website visitor to stay on your site. The first thing you need to lock in is …
You have somewhere between 0.5 and 7 seconds* to convince your website visitor to stay on your site. The first thing you need to lock in is …
The controversy surrounding Tom Waterhouse and the subject of gambling and sport dominated the media last week, capped off with a parliamen…
In the absence of expectations being set about what I can or can’t do, it is perfectly reasonable that you as the customer or other stakehol…
The change of season isn’t just a change in temperature. It’s an opportunity to stop and take stock before winter comes. And while it’s natu…
Brand loyalty is mainly driven by habit, according to a study by consumer insight group BrandHook. The study surveyed 1,000 respondents a…
I’m a sucker for a great photo of anything beach-related (well, actually a sucker for anything beach-related, period). So when I stumbled ac…
This is not the blog I was going to write. I had a whole different one started about setting expectations. But then while reading an art…
If you are starting a new business, I think the key ingredient to success, more than funding, more than ideas, more than planning and strate…
It all started with a treat offered to me by my hairdresser. “You’ve got to try a piece of this chocolate,” she said, almost like she was of…
More than 80% of Australian social media users have connected with a brand on social media, according to a new study, but almost half have a…
LinkedIn Today launched in March 2011. But despite taking its first breath nearly two years ago, LinkedIn Today deserves your attention now….
While red may not physically go faster, it certainly is perceived to, with a global study on colour associations finding that an overwhelmin…
