In the sometimes befuddling and jargon-filled world of marketing it seems a new buzz phrase pops up weekly. In the last year the term “con…
In the sometimes befuddling and jargon-filled world of marketing it seems a new buzz phrase pops up weekly. In the last year the term “con…
The keeping of a promise is in the making. But even knowing that, it’s easy to be cavalier about making promises, I know I’m guilty of i…
I write about the topic of brand and marketing about once a year. I plan to keep doing this until the time I mention that I work with organi…
Google has been named the most valuable global brand and the most valuable technology brand in a study published today. The search engine gi…
It could be said that reputation is what they say about you when you leave the room. I’ve also heard reputation often used as a de facto f…
Last year I wrote a blog called ‘To Preserve your Brand Stimulate Progress’. I was reminded again this week why it is an important conce…
There are about 3,580,000,000 Google search results for question “What is brand?” Which probably means in addition to some duplication, ther…
This blog comes with a rant warning. Enough is enough. It’s time for lazy, rubbish meta association so-called brand processes employed by…
Can we please stop talking about trust like it is a thing we do. Actually I’d like to stop using the word altogether in a business context…
Amongst what is sure to be a plethora of April Fools’ Day blogs I thought I’d resist temptation and instead deal with growth. How to get…
The question for this week is one that many business leaders have faced at some point in their history – should we change our name? And th…
I’ve been having a lot of conversations of late about messaging. The way an organisation talks about itself can be a morass of impenetrabl…
