Early-stage startups that want to appeal to customers and potential employees should focus on humanising their brand, according to an Austra…
Early-stage startups that want to appeal to customers and potential employees should focus on humanising their brand, according to an Austra…
In the past, my last blog for the year has been “The Good, the Brand and the Ugly” but this year I thought I’d take another approach. …
A different name or a flashy new logo might seem like just the trick for a business looking to freshen up its brand, but there are some impo…
I’ve been thinking about, working with and generally immersing myself in what it takes to build a brand for many years now and I’ve alwa…
The Meat & Wine Co in Kuala Lumpur, Malaysia Popular restaurant chain The Meat & Wine Co is embroiled in a legal dispute with a rest…
OK so that might be a slight exaggeration, but depending on how you are wired, maybe not. Here’s the idea. Don’t try and change the worl…
A NSW sex shop has been slammed by the advertising watchdog for posters it deemed were “suggestive of sexual violence”. The Advertising …
Chug an honesty pill. Be as transparent as a ghost. Individualise the way you talk to your ‘targets’. Be able to overlay and understand …
Last week, I talked about the role your values should have in shaping your customer’s experience and as promised this week I’m going to …
Where does your customer’s experience start? When they walk into your store or wander into your website? When they talk to a sales person?…
There are plenty of things your organisation does that builds your brand. There is also a pretty long list of things only you care about and…
Walking stores in Singapore, Dubai and major cities in the UK last month highlighted the different approaches major retailers take to balanc…
