Be the memorable fish: You should spend time and money defining your brand Marketing Emily Taylor 9 December 2019 Here are four reasons why it is wise to spend a little time and money, early on, to get your business' brand right.
Relevance and dependability: Five key ingredients to a successful brand in today’s world of experiences Branding Andrea Kowalski 17 October 2018 Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.
It’s the organisation, stupid Strategy Michel Hogan 9 October 2018 "A pet peeve of mine is when people talk about things 'the brand' does. The organisation and the brand are related, but they are different."
Comparing brand strength with Google Trends Branding Jim Stewart 6 September 2018 A great way to check the strength of your brand is to do a search on Google Trends and put it up against similar businesses or companies in the same niche.
