Posts tagged "brand strategy"

Start doing these simple things today and over the next year and watch the value stored in your brand overflow.

Qantas CEO Alan Joyce has rolled out a rare corporate apology to passengers stricken by flight delays, lost baggage, and lengthy customer service wait times, offering benefits and $50 flight vouchers to loyal customers.

Public relations is way more than media relations and it cannot just be left to your PR and marketing team to bring to life your brand strategy.

A chunk of the world's most powerful marketers have indicated that brand strategy is their number one marketing capability.

The decline of Target can teach other businesses with multiple brands what not to do. And a key lesson is to never abandon a successful marketing strategy.

Strategy may not be everything you need for success, but without strategy, even the most brilliant ideas will just remain shiny thought-bubbles.

Here are four reasons why it is wise to spend a little time and money, early on, to get your business' brand right.

If you want 2019 to be a bigger and better year, you’re going to need a plan, because success is the result of a clear strategy.

Behavioural psychology can sound a bit like something that’s only discussed within lecture halls of universities rather than in the contex…

It’s no coincidence that when you visit large shopping centres, the experience feels eerily familiar. Centre maps are usually located in t…

In the ongoing stoush about consumers buying “home brand” or “private label” products an article this week caught my eye – well, mostly, t…