Posts tagged "brand promises"

The next time you’re making a promise deep dive into what you intend.

The bigger the promises, the more aspects of your business operations you will need to consider if you want to keep them, says Michel Hogan.

Whether you make stuff or sell services; whether you’re in a B2B or B2C business, online or bricks-and-mortar, non-profit, social business or you work for yourself; consistency is the secret ingredient when it comes to achieving a successful brand result.

So you’ve found your purpose. Finished with the workshops, hand-wringing and arguments over words, you can now take a breath. Right? Wrong…