Posts tagged "brand promises"

Stories of Qantas' broken promises abound from stranded passengers, cancelled flights, lost luggage and impossibly long check-in queues.

Companies considering new owners would do well to ask: what promises have we made and will this break them?

Small businesses can learn an important lesson from the latest social media campaign to boycott Woolworths: years of goodwill and accomplishment can erode in an instant.

When you look at broken promises and the resulting collateral damage, a lack of clarity about what was agreed always jumps out. 

Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations.

If you want a different brand result, a place to start is the whats and hows of your everyday actions and decisions — your habits.

Brand identity is the aggregation of all the little pieces that make up how your company will be perceived.

Prepare for a bigger and better 2019 by revisiting six evergreen ideas from this year that will help shape your brand in the future.

While incremental attrition of time is kryptonite for an organisation’s core values, conscious effort and habits are the sun.

Poet and philosopher David Whyte’s work “Start Close In” is a poetic instruction manual for organisations trying to achieve their brand.

Organisations lean towards "increasingly visible busyness because they lack a better way to demonstrate their value" and understanding on achieving brand.

"A pet peeve of mine is when people talk about things 'the brand' does. The organisation and the brand are related, but they are different."