Posts tagged "brand personality"

Knowing what to say in a crisis is never easy. Brevity is an essential communication skill in an age where the people you are talking to are overwhelmed by the volume of words. 

What is personal branding all about and does being authentic really matter? Yes it does if you want a successful career. And here's why

Here are four reasons why it is wise to spend a little time and money, early on, to get your business' brand right.

If you’re in the world of business, you know content is king. But you might not realise just how regal a typical content marketing campaig…

Staying true to a “brand personality” that has been developed over 70 years will help Sportsgirl apart from the wave of international fashio…

Uber has had a “haircut” that was two and a half years in the making.
 
The now iconic ‘U’ logo is no more, with the startup gian…

Your company brand is one of the most valuable assets you can build.

As Peter Thiel points out, a strong brand can be a monopoly on its o…