Proving traction and showcasing a great product are crucial to securing investment, but a startup’s name can also dramatically influence a…
Proving traction and showcasing a great product are crucial to securing investment, but a startup’s name can also dramatically influence a…
Dimension Six. That’s the name founder Phil Knight was pushing before ‘Nike’ was chosen at the last minute. ‘Nike’ had come to one of his …
By George Van Doorn, Federation University Australia
In 1981, advertising researcher Ira Schloss published a journal article headlined �…
