Posts tagged "brand name"

The makers of Coon cheese will have paid close attention to the publicity surrounding Nestle’s rebadging of Red Skins and Chicos.

When I decided to work for myself I became fixated on what the name of my business should be. After all, nothing was more important than the name, right?

How can Optus even consider the idea of changing its name? Or furthermore, absurdly consider changing it to what has been effectively its po…