“Culture fit is a recipe for groupthink—it weeds out diversity of thought.”
Psychologist, Wharton Professor and author Adam Grant p…
“Culture fit is a recipe for groupthink—it weeds out diversity of thought.”
Psychologist, Wharton Professor and author Adam Grant p…
I have been writing about consumer trust in sales and business for many years. However, this year has seen a rise in my output on this topic…
We live in more enlightened times when it comes to brand and while it is finally seen as more than a logo, it remains bedeviled by a project…
In the first of what I hope will be lots of great questions, here is one about how to handle brand when a company splits in two. Due to circ…
