Posts tagged "brand identity"

Brands often fall into the ‘Purpose Void’, a place where an ever more informed and enquiring public relegates organisations which fail to practise what they preach.

Here are four reasons why it is wise to spend a little time and money, early on, to get your business' brand right.

Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations.

If you want a different brand result, a place to start is the whats and hows of your everyday actions and decisions — your habits.

Brand identity is the aggregation of all the little pieces that make up how your company will be perceived.

Prepare for a bigger and better 2019 by revisiting six evergreen ideas from this year that will help shape your brand in the future.

While incremental attrition of time is kryptonite for an organisation’s core values, conscious effort and habits are the sun.

Poet and philosopher David Whyte’s work “Start Close In” is a poetic instruction manual for organisations trying to achieve their brand.

Organisations lean towards "increasingly visible busyness because they lack a better way to demonstrate their value" and understanding on achieving brand.

Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.

"A pet peeve of mine is when people talk about things 'the brand' does. The organisation and the brand are related, but they are different."

With the new financial year here, it's time to take stock of why you do what you do, align people to purpose, and set out with a vision to change your world.