Be the memorable fish: You should spend time and money defining your brand Marketing Emily Taylor 9 December 2019 Here are four reasons why it is wise to spend a little time and money, early on, to get your business' brand right.
It’s the organisation, stupid Strategy Michel Hogan 9 October 2018 "A pet peeve of mine is when people talk about things 'the brand' does. The organisation and the brand are related, but they are different."
