Posts tagged "brand as a result"

Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations.

Perhaps the path to fixing an organisation’s broken promise begins with acknowledgement by the promiser and forgiveness by the promisee.

If you want a different brand result, a place to start is the whats and hows of your everyday actions and decisions — your habits.

Can you even change a culture? Evidence suggests it is an uphill battle at best, but thinking about what you feed it is a good place to start.

Prepare for a bigger and better 2019 by revisiting six evergreen ideas from this year that will help shape your brand in the future.

While incremental attrition of time is kryptonite for an organisation’s core values, conscious effort and habits are the sun.

Poet and philosopher David Whyte’s work “Start Close In” is a poetic instruction manual for organisations trying to achieve their brand.

Organisations lean towards "increasingly visible busyness because they lack a better way to demonstrate their value" and understanding on achieving brand.

"A pet peeve of mine is when people talk about things 'the brand' does. The organisation and the brand are related, but they are different."

An organisation’s brand is a result. But what are the elements that contribute to the achievement and how do they relate to each other?

Cruising through my LinkedIn feed last week, a post caught my eye asserting customers now have their own brands that need catering to. I sho…