Posts tagged "brand and promises"

I know many of you are regular readers of this blog and I’ve been lucky enough to meet some of you in person, so I’ve got a question for…

This article first appeared June 7, 2011. There is a lot of talk around these days about sustainability, and it’s a term I have used more th…

This article first appeared May 10, 2011. This past week saw the launch of Virgin Australia. Complete with Richard Branson on hand, this wa…

In the continuing discussion about “Bob” one of the key differences deserves more airtime – the role of the customer.   In the list la…

Following on from last week’s edition, the search for a new word for brand continues, we’ve dubbed it “Bob”. But whatever it is called there…

I wrote a manifesto a few years ago – it was called “We need a new word for brand.” Back then the title was a ruse, a way to lead into…

Because I have a bit of a different view about brand, I often run into the “but that’s not what is considered to be best practice so you mus…

I read a lot and sometimes I read business books. The ones that I most enjoy just tell me the story of what they did and why. I just finishe…

My blog last week got quite a few comments with a bit of a discussion around what my position was on Qantas’ actions around the lock out. Ju…

Of course everyone is talking about Qantas and it is very hard to step aside from the furor, after all, they are one of my favourite brand w…

I was presenting this past week at an SME event and also on the bill was a trademark and IP lawyer. There was lots of great, useful informat…

I’m currently reading Steven Johnson’s Where Good Ideas Come From and one of the ideas he talks about he calls the adjacent possible. He des…