There’s a change in the wind. Several articles in the past couple of weeks have called outright that there needs to be a brand rethink. I co…
There’s a change in the wind. Several articles in the past couple of weeks have called outright that there needs to be a brand rethink. I co…
It’s hard to get someone to care about what you are doing, understand what you are doing or even know what promises you are making when you …
I love organisations. I think the vast majority of them have good intent. They don’t set out at the beginning of the day thinking, “How can …
I was speaking at an event a few years ago and one of the other speakers talking about “brand” mentioned how they start with what the market…
A new bank advertising campaign is manna from heaven for bloggers. I tried to resist joining the fray, but then a friend asked me last week …
I’m starting to feel like a broken record. But I spend a lot of time talking to people about promises and their role in building organisatio…
In 2008, Billabong was Australia’s hardest working brand. Last week, its board sacked long-time Billabong insider and CEO Derek O’Neill, a m…
I’m pretty much sick and tired of rhetoric from gurus telling companies they need to be WOWing their customers. The fact is most struggle …
I am often asked, “What’s the one thing I can do?” My return question is most usually, “To do what?” Because it depends. Someti…
I’ve sworn off using the term “brand” (or even Bob for that matter) for a month. Actually I tweeted my intention last week so in reality I’v…
An article on 24/7 Wall Street this past week outlined the “Nine Most Damaged Brands in America”.
It’s nice to see the media starting to …
