Welcome to the sixth annual roundup of brand good, brand ugly (and brand that should really know better). So without any preamble, the cl…
Welcome to the sixth annual roundup of brand good, brand ugly (and brand that should really know better). So without any preamble, the cl…
I was talking at a Churchill Club event this past week around brand and one of the key messages I had for the audience was that while brand …
Too many organisations have become stuck in the “delight” fly trap. It bears repeating – customer satisfaction and loyalty are a fu…
Last week at the QR National annual meeting, shareholders voted to support the change of the corporation’s name to … wait for it.
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An associate sent me an article from Fast Company the other week called “Why it’s important to integrate honesty into your brand”.
It…
In light of the Virgin Australia stake in Tiger Airways this past week, I was thinking about the promises they make. One of my issues with T…
Last week I published a bit about what I think made the first five on my “Brands that I like list” work. The second five from my original po…
A couple of weeks ago I published a list of brands that I like with the promise that I would expand on what I think makes them work.
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There’s a slight change of plan for this week. I am still putting together more detailed analysis of the “Brands that I like” from last week…
When I speak at events, one of the questions I am nearly always asked is to name some examples of “good” brands. I always take that to m…
From the moment his fateful words were captured on video and shared around there has been no shortage of commentary and hand-wringing about …
