What’s our vision? What’s our mission? Where do we want to be in three years, five years, 10 years? So much of what we think about, talk abo…
What’s our vision? What’s our mission? Where do we want to be in three years, five years, 10 years? So much of what we think about, talk abo…
Volkswagen has been in the news for all the wrong reasons lately. And the company response, or lack of it, carry some good lessons for SMEs…
I often talk about brand as being evolution not revolution. And reading a book over the weekend about the impact of denial by leaders on ev…
The brand that I like for June is Feit; with thanks to merchant extraordinaire and former Haul ringleader Scott Kilmartin for the introduct…
I was up in Karratha, Western Australia last week at the kind invitation of the local business network and chamber of commerce. It was g…
I am a Brand. I am much more than a logo, name or marketing campaign. I am sometimes a verb (when used on cattle), more often a noun. Yo…
When I lived in the US, my favourite bookstore was the Tattered Cover and it was amongst the things that saddened me to leave most; in fact…
The role of leaders within an organisation in building the brand can’t be understated. I quite simply have never seen a strong and resilient…
Great brands are built by people. But not just any people. They have to be the right people. Right for who? Right for your organisation. And…
A new campaign by BMW is a timely reminder that you can only be great at one thing. Finding that one thing. Focusing who you are and wha…
In the absence of expectations being set about what I can or can’t do, it is perfectly reasonable that you as the customer or other stakehol…
I’m a sucker for a great photo of anything beach-related (well, actually a sucker for anything beach-related, period). So when I stumbled ac…
