The short answer is everything. This week I am picking up from last week’s blog on values. A number of years ago I wrote an article with…
The short answer is everything. This week I am picking up from last week’s blog on values. A number of years ago I wrote an article with…
Welcome to Brand Matters – the next generation of the previously named Cultural Leadership blog. Brand Matters will be exploring the opportu…
Before I talk about my topic for this week, I have a note for anyone who reads my blogs regularly – as of next week it will have a new name …
I guess I have pretty high expectations. After working with a truly great team for a number of years the bar for how people work together an…
Following on from last week’s introduction to personal brand, let’s start with two words that everyone interested in building a personal bra…
The idea of “brand” as something that individuals should be thinking about for themselves probably first entered the broader consciousness v…
“The term sustainability is widely used to express the need to live in the present in ways that do not jeopardize the future.” This quot…
This past week saw the unveiling of Melbourne’s new logo. If you missed it here it is: So let me start by saying that I love my city. H…
If I see one more industry babble, jargonistic “positioning” statement crafted to “speak to our audience” I think I might just have to shred…
I have a confession to make. I really don’t believe in ‘change management’, but let me qualify that. I don’t believe in ‘large-scale, tu…
I talk about brand just about every day of the week (and quite a bit here as well). To people I know, to people I have just met, to complete…
The US Navy helps us find out more about ethics and how they impact our decisions. Try the Ethics Simulator for yourself. A good friend …
