I have been working on a project over the past few weeks that has got me thinking about so-called “product brands” again. In general, I …
I have been working on a project over the past few weeks that has got me thinking about so-called “product brands” again. In general, I …
I am constantly perplexed by peoples assertion that you have to change or die. They make this statement like change is a choice we make or d…
Continuing on from my “(other) brand checklist” story, this week I am taking a quick view of a key brand checklist principle that is easy to…
Last week I put forward a brand checklist with a difference – focusing on the many ways you can think about brand beyond the usual marketing…
It is no surprise to anyone who knows me that the constant discussion of brand from a marketing-centric standpoint drives me around the twis…
Who provides brand leadership in your organisation? For many organisations the answer to that question is “marketing”. But, for me, that’s t…
Our ‘to do’ lists are by turn our saviour and our nemesis. On busy days, they help keep us on track so the things we have to do don’t fall…
Okay, so I was off by a letter. The new (again) name of the Vegemite concoction at the heart of the naming storm over the past couple of wee…
Not much makes me crazier than the misuse and abuse of the word “brand” (or more specifically in this case “rebrand”). Change the name of a …
With the echoes of outrage reverberating across the Australian landscape, Kraft yesterday announced they were pulling the name iSnack 2.0. …
Vegemite is a storied Australian brand name. Products don’t often transcend to become brands in their own right, but for generations of “hap…
I’ve always been a fan of questions. “Always ask questions” is one of my core values and was a key culture point at my old company. So when …
