This is going to be a long one. Customer service guarantees and their use by companies as marketing with no real consequences is a pet brand…
This is going to be a long one. Customer service guarantees and their use by companies as marketing with no real consequences is a pet brand…
Are you a brand pirate? There is a bit of a trend that I have noticed. I’ll use Apple to illustrate (as they seem to get the most publi…
A recent lively discussion about what vision and mission are got me thinking – with all the rhetoric out there, perhaps we need an easier wa…
I am often critical of “best of” or “most valuable” brand reports and lists. My biggest complaint is the predominantly financial focus to th…
After hanging tough for months, Cadbury has finally capitulated to Kraft – or more to the point, was made to capitulate to Kraft by instit…
Brand is first and foremost about inspiring people. And sometimes we can use a bit of extra inspiration, so I thought I would share a list o…
If you are starting a new business, I think the key ingredient to success, more than funding, more than ideas, more than planning and strate…
This week I’m going to talk about airlines (again). Over the holidays we have seen both Qantas and Virgin Blue check-in systems come unstuck…
If I could have a wish for 2010 it would go something like this: See your brand as something to be valued and honoured. As a core…
For the third year running, here is my roundup of 10 things that soared or soured and a few in between, for the brand year that was – 2009. …
A week ago, Westpac decided to take a bigger interest rate bite than everyone expected, with the explanation that it we necessary to “recoup…
One of my favourite brand case studies starts a new chapter this week when responsibility for running Melbourne’s train system shifts from C…
