I had coffee with Trevor Young from Park Young last week and along the path of our interesting and winding conversation the role of brand an…
I had coffee with Trevor Young from Park Young last week and along the path of our interesting and winding conversation the role of brand an…
When a sunken oil rig and an oil spill that is predicted to rival or exceed the Exxon Valdez is front page news around the world and on ever…
It’s free, use it if you want to, I hope you do. Pick five people who know you fairly well. It could be family, friends, associates – t…
I came across this article from Inc Magazine a few weeks ago and thought it was worth sharing. The article asks the question – do you …
It seems like ever since Paul Hogan told the world he would “put another shrimp on the barbie” we have been in a desperate and mostly unsucc…
How much weight should you give to survey results? Whether they are your own or from outside, when the results don’t stack up to what you th…
The circus was in town this past weekend. The Formula One Grand Prix circus that is – making its whistle stop here in Australia as it marche…
There are lots of things swirling around brands at the moment. Will Google pull out of China? The impact of the continuing global slowdown a…
The great ones do it really well. Their brand shows up all over the place, (and I’m not talking ads and billboards here). They can seem down…
Who wouldn’t want a customer loyalty bump of 40%? What magical marketing promotion would deliver a result like that? The quick answer is, th…
For the latest entry in the “what the hell are they thinking” brand files… Weight Watchers and McDonald’s announce a deal that will a…
Another brand survey hit the stands last week. Valuing Woolworths as Australia’s most valuable brand on a Global 500 list led by Walmart, Go…
