Too often people try and frame “brand values” as if they are somehow different from the other values of the organisation. They aren’t. Your …
Too often people try and frame “brand values” as if they are somehow different from the other values of the organisation. They aren’t. Your …
The actions of so-called “rogue” franchisees from the Angus & Robertson bookstore group have got me thinking about brand and franchi…
It’s no secret that I’m not a huge fan of Jetstar. And this week saw yet another reason that just reinforces my lack of desire to step f…
often, I get asked what I do. And when I say work with brands, people always seem to make the leap to, “Oh so you’re in marketing.” So I’ve …
If I had a dollar every time someone told me, “Your brand is what your customers think it is,” I would be pretty well off. In effect, what t…
Dear Ms Kelly, I’m a bit peeved. You see, you’ve announced that you’re going to take my bank away and I’m unhappy about not just the decisio…
The Heart Foundation has been in the news this past week. The venerable organisation fighting for the ideals of health, wellbeing and freedo…
Ever thrown a pebble in the water and watched the ripples go all the way from the point of impact out to the edge? Well, like those ripp…
Brand trust. It’s a bit of a topic these days. For me the question goes back one level, because to be a trusted brand you have first be a …
It was Valentine’s Day yesterday and whether you are a supporter of the “hallmarkiest” of all Hallmark holidays, it’s a good excuse …
I was running a vision workshop last week for a group of people – many of who had never participated in one before, and the question of ex…
It takes courage to build a brand. It takes courage to stand up and demand that we will do what we say, that we will keep our promises….
