Discipline is a fairly unsexy concept, and possibly no more so than in connection with brand (much more fun to think about the creative poss…
Discipline is a fairly unsexy concept, and possibly no more so than in connection with brand (much more fun to think about the creative poss…
Football is used as an analogy in many things. American football has some great terms and practices that work particularly well. The one tha…
If you read my blog regularly you will notice that the title has changed (again). It seems that someone thought the name was a bit close to …
Last week an article on Huffingtonpost.com, which listed brands predicted to disappear in coming year, got me thinking. Number 10 on the …
Melbourne’s train operator Metro Trains was this week recognised as having the most dissatisfied rail customers in Australia – not a good re…
Simplifying something isn’t all that hard. Getting clarity can take work. Doing both requires time and effort, which few brands can be bot…
There is a lot of talk around these days about sustainability, and it’s a term I have used more than once about brands. I was reminded on …
Multiple articles in the past week have talked about increased emphasis on customer service, and while I applaud any sentiment that improves…
When I wrote about the renaming of Virgin Australia a few weeks ago, I was using it as an example of what I think is a term people use far t…
More often than not “customer service” is the definition of insanity, or at the very least extreme frustration. I must have been born un…
This past week saw the launch of Virgin Australia. Complete with Richard Branson on hand, this was touted as the “rebrand” of Virgin’s holdi…
Chances are, if I were to ask you what big brands are all about you could tell me. Zappos’ customer service mantra, Walmart’s continuing mar…
