There is no need to tack the word “brand” onto everything that moves. When talking about recognition of a company or it’s logo, there i…
There is no need to tack the word “brand” onto everything that moves. When talking about recognition of a company or it’s logo, there i…
I am a bit late to the Gasp party, but the hysteria surrounding a bit of rude customer service could use some distance. For those living …
Telstra and New Limited announced intentions to change the way their brands were perceived by changing their images – one via advertising …
There are thousands of articles and blog posts and books and speeches that don’t agree with me, who put brand firmly under the wide umbrella…
Pricing is a complicated “art”. As anyone scratching their heads over the mysteries of an airline price that can vary by hundreds of dollars…
Spring has sprung and what better time to chase out the cobwebs and dust off your brand. 2011 is disappearing faster than a rabbit down a ho…
Before you continue reading, I have a confession. I love the Apple brand, so if the mention of Apple and Steve Jobs makes you gnash your tee…
Reputation is one of the most valuable assets of any business and a key indicator of the strength of a brand. Inc Magazine highlighted…
There are plenty of things that brand is not (only). Pity is that the not (only) things are the ones that take up the lions share of time, e…
Twice over the past couple of weeks I’ve been asked to comment on failed and aborted legal action by brands with regards to protecting their…
Lately, the Federal Government has been giving us all an abject lesson in how not to frame your messages. But what is framing? Thomas F…
If the last few weeks have taught us anything, it is to be careful who you outsource or subcontract any pieces of your business to. New…
