Posts tagged "brand and promises"

Many business owners think values and principles are interchangeable. But think again. There’s a fundamental difference between the two.

When you look at broken promises and the resulting collateral damage, a lack of clarity about what was agreed always jumps out. 

Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations.

If you want a different brand result, a place to start is the whats and hows of your everyday actions and decisions — your habits.

Prepare for a bigger and better 2019 by revisiting six evergreen ideas from this year that will help shape your brand in the future.

While incremental attrition of time is kryptonite for an organisation’s core values, conscious effort and habits are the sun.

Poet and philosopher David Whyte’s work “Start Close In” is a poetic instruction manual for organisations trying to achieve their brand.

Organisations lean towards "increasingly visible busyness because they lack a better way to demonstrate their value" and understanding on achieving brand.

The next time you’re making a promise deep dive into what you intend.

  Here is a different business approach that has the power to transform your organisation and, as a result, your brand: be generous, with y…

What makes you care about an organisation and their brand? It’s a good question to ask yourself because your customers are just like y…

A new article on Inc.com caught my eye last week. It talked about some time spent by author and teacher Jim Collins at the United States Mi…