Posts tagged "brand activation"

Here are four reasons why it is wise to spend a little time and money, early on, to get your business' brand right.

Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations.

If you want a different brand result, a place to start is the whats and hows of your everyday actions and decisions — your habits.

Prepare for a bigger and better 2019 by revisiting six evergreen ideas from this year that will help shape your brand in the future.

While incremental attrition of time is kryptonite for an organisation’s core values, conscious effort and habits are the sun.

Poet and philosopher David Whyte’s work “Start Close In” is a poetic instruction manual for organisations trying to achieve their brand.

Organisations lean towards "increasingly visible busyness because they lack a better way to demonstrate their value" and understanding on achieving brand.

Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.

An organisation’s brand is a result. But what are the elements that contribute to the achievement and how do they relate to each other?

When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.

By Alicia Beachley

Brand activation is the art of driving consumer action through brand interaction. In simple terms, the key aim of thes…