As businesses emerged from lockdown fatigue in 2022, some were revived and made their mark, while others attracted the wrong kind of media attention for their operations.
The “rebrand that wasn’t” was in fact only a symptom of a deeper cultural problem inside the Bureau, and it unleashed a much broader concern that had long been bubbling below the surface.
In a week where we have seen two deaths and thousands of people displaced by floods, the Bureau of Meteorology has got its timing badly and critically wrong.
